Article by Lisa
Beijing, April 27, 2007 time, according to foreign media reports, search company, advertisers, payment processing companies and local businessmen very interested in smart phones, because those who hope that the local search and act quickly, improve the shopping experience person, it is a very popular important tools. This is Google commissioned research firm OTX Ipsos a smartphone users the conclusion of the institute.Ipsos OTX company in the end of 2010 5013 name of American smartphone users are investigated, the data that Google, Facebook and reflects the Groupon, and a lot of the marketing personnel, application makers and businessman attaches great importance to smartphones reason: this is because smartphone can really bring them profit opportunities.Mobile phone users ready to take action of preparation The survey found that 95% of the respondents with smartphone users once phone searched of local information, but also for the information 88 percent in one day is taken action (usually the merchants with contact, or to store). This and other survey results conform to, and clearly reflect the “intent on mobile phones promote” users when they search pattern of behavior. They often find some concrete things and will act quickly. So when the user make buying decisions appeared before them, for it is a businessman and the brand big chance. Google has reported that, before the local search advertising click call functions produced great effect; This function is to use the same behavior.The key point is that smartphone users ready to take action preparation: 10 smartphone search nine of finally resulted in action. Search engines are the most frequently visit user website (77%), leading to social networking sites, retail sites and video sharing site.
New opportunities and huge market For shoppers, smartphone is playing an increasingly larger role: they use cell phones to find discount, the product, and find merchants position. The survey found that 79% of respondents use their smartphones shopping, three-quarters of smartphone users in the physical store or online purchase will use mobile phones. Smartphone users in 70 percent of the phone will turn to store shopping, these data suggest that users to buy products from research in the process of cell phone is often used,.
Survey also found that in the past year, through a mobile smartphone users about the amount of spending on average 0. This and other sources of information tally. For example, eBay says last year global mobile sales hit billion, while Scanbuy report said, 2010 people use mobile phone scan activity is 16 times as much as in 2009. But it also reflects the growing importance of mobile payment for PayPal and other participants, this will be a huge – cyberspace offers.
Smart phones for advertisers is concerned, provides a new opportunity to attract those tend to ignore online advertising users. Investigation shows, 1/7 users will according to ads to research the product, 82% will notice mobile advertising, and half of those will take some action, usually to purchase (49%) or visit a website (35%). This and a mobile advertising executive agreed: he says mobile advertising is a new opportunity, because they are more effective, the impression you deeper.
People with close contact between mobile Overall, this survey highlighted the people and the close relationship between the smart phone. 93 percent of people admitted that in home use smart phones, 39 percent of people in the bathroom use smart phones. Studies also found that 72% of users in the use of smart phones also consuming media, such as 1/3 will also use mobile phones while watching TV.
This is the power of smart phones so powerful reasons: people and it moments together, it is a flexible tool consumers hand, consumer also willing to increasingly use it. This shop and the advertisers for retailers, the influence is huge: they need for the mobile optimized website, make oneself of the product can be mobile phone users see, or consider launch mobile application, know how to improve the audience participation, because these audience than the previous shoppers more astute and active. For many businesses, formulate covers for mobile, social and in-store events multi-channel strategy more and more important. Smartphones are changing everything, the businessman if want to gain advantage, you must catch up to just go.