Foreign to the Chinese path of development guidelines for a consumer electronics company direction, the health care market may be another piece of Chinese enterprises Blue Ocean.
In the Chinese market, Philips, Canon,
Sony , Toshiba, Hitachi and other leading global consumer electronics companies have been involved in the medical equipment market, and accelerate the pace of the advance. At present, the Chinese medical system reform has not yet fully in place, the relatively poor rural medical condition, need to buy a lot of medical equipment. In addition, family and personal medical equipment demand increased rapidly, and this has provided a rare medical equipment manufacturers business opportunities.
According to market research firm Espicom is expected that by 2011, the Chinese medical electronics market size expected to reach nearly 50 billion yuan. Consumer electronics companies into the medical device market can rely on their own electronic product development on the edge, but the health care market competition delayed its irregular pace of development.
Consumer electronics into the transition Past two years, China Home Appliances Consumer electronics industry into the more difficult times,
TV , Air conditioning , Mobile , Digital Camera market in the coming winter, enterprises are facing a new crisis. “RMB appreciation, monetary tightening, a substantial increase in raw material and labor costs, so that a comprehensive cost appliance exports increased rapidly, the performance drop is more obvious benefits, small and medium enterprises performed even worse than the big.” Association of Chinese home appliances in Shunde, Deputy Secretary-General Xu Dongsheng Expo home appliances home appliances export and international marketing forums such appliances to describe the situation this year.
