Communication is a core leadership skill. There are three main types of communication:
1. Writing
2. Speaking
3. Listening
Many leaders excel in one or two of these areas but many struggle with at least one area. So what are the 5 common mistakes leaders must avoid when it comes to communication?
Mistake 1: Using position power
When leaders focus on their position power or status when it comes to communication they may well be less effective when it comes to listening. Their desire to get their point of view across or to be in control becomes the focal point rather than communicating effectively.
Solution: There leader will always have to take the final decision but it is important to listen to and understand the different views and contributions before taking decisions.
Mistake 2: Not being prepared
Leaders often find themselves having to communicate in demanding or even stressful situations. They might have to communicate a new strategy or closure of part of the business for example. Alternatively they might be communicating with the media in response to a product recall or a major incident. In these situations it is vital that the leader is properly prepared not just in terms of their message but also for questions that will be raised. When a leader is not prepared, they can easily say or respond in a way that does long term damage to their reputation.