The ,800bn global consumer electronics industry is witnessing transformational growth. The mantra of the industry today is convergence – whether of technologies or products or markets. Digitalization, miniaturization and mobility are driving this change. Further, intense competition is leading to commoditization of the industry, pressurizing margins. The industry today stands at the crossroads – where it must decide whether it will innovate to survive or search for alternative avenues of growth. For instance, faced with an onslaught from South Korean giants, companies such as Apple are reshaping the industry demand curve with disruptive innovations. On the other hand, many of the struggling Japanese firms are shifting to energy, environment and infrastructure businesses. This report explores the following domains:
Televisions;
Computing;
Mobile phones;
Other consumer electronic goods.
This report provides an overview of the global consumer electronics industry in terms of market size (based on value), key drivers and resistors, industry trends, and the competitive positioning of the major players. It includes profiles of the top 10 companies in the industry and also involves a brief write-up on another 10 players in the industry. The major companies in the global consumer electronics industry were assessed on the following parameters:
Each company’s growth strategies;
Key partnerships and alliances formed by these companies.
Key Features
This report provides an in-depth analysis of:
