Article by Brian O’Connell
If you have have a website for your accounting or CPA firm you’re already on your way. It will be a very long time before we encounter a better weapon in the unremitting battle for increasing efficiency than your website.
But don’t stop there.
To really succeed you need to look at a lot of other strategies. Most of these strategies are traditional and well known, but every now and then something new comes along, and the firm that spots and acts on these new trends fastest will benefit from them the most.
The smartphone is causing a revolution in the way products are being bought and sold, and accounting professionals need to start embracing it.
Once you join the “smartphone revolution,” you’ll see why they’re taking over. With this tool, your productivity reaches new heights – and you even strengthen your client relationships.
Smartphones Increase Efficiency
Work from Anywhere. It’s especially true during the busy season – but this applies anytime of year: accountants are spending more time outside the office.
Whether they’re visiting clients in their office, taking an afternoon to go to their daughter’s ball game, or just working from home after hours, CPAs find plenty of reasons to leave the desk behind.
Smartphones make it easier to do business away from your office. You have access to phone numbers, addresses, your calendar, and your email – all while getting your life done.